Month: December 2013

2014 Wish List for HP Content Management

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There’s an informative article by Michael Kriggsman on ZDNet titled “Do our customers love us?” It talks about how customers crave for solutions and not just features. Michael writes:

“Adopting an outcomes-based perspective in enterprise software requires the vendor to develop a detailed understanding of customer aspirations and pain points across the entire buying and usage cycle.”

HP Customers we talk to are overall pretty happy  with the “enterprise” features offered by the product stack, but like with every solution, they would like to see improvements. Based on feedback we received, we have compiled  a short list of pain points that we would like HP as a product vendor to solve.

And here’s the wish list for 2014:

HP Content Marketing Product RoadMap

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Jason Hasselkaus, VP HP Multi Channel Marketing discussing product roadmap
Jason Hasselkaus, VP HP Multi Channel Marketing discussing product roadmap

It was not exactly an “Interwoven GearUp 2013”, but quite close. HP has been increasingly engaging with it’s customers and integration partners in providing a vision and direction for its Content Marketing products. On Dec 5th, we (HP, customers and Integration partners) met at The New Yorker Hotel in NYC to discuss  the trends and road-map for it’s products.

Here are some key take-aways from the meet-up: