Ingredients of a HP's Web Engagement solution

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You heard about WEM. You laughed at it’s silliness. Then you gave it some thought. Do we really need yet another buzzword to describe web-based marketing?  Maybe we don’t. We are not here to debate the need or redundancy of acronyms, but understand how to take actionable steps to produce results. As an expert in your domain/market, you know your core business and needs for user engagement- we are not here to discuss that either. The goal of this post is to define what you need to achieve your WEM business goals using technology from Hewlett Packard Enterprise Services